AEO/GEO Specialist

Responsibilities

• Perform in-depth SEO and AI visibility audits and deliver scalable, prioritized recommendations
• Create and execute custom search strategies for large, enterprise and Fortune 500 brands, covering both organic rankings and AI answer visibility
• Develop content strategy from keyword research, prompt research, competitor review and content and citation gap analysis, including the sub-queries AI assistants run behind a single buyer question
• Identify which competitors and third-party sources AI engines credit in place of the client, including ones that aren't on the client's competitor list, and build plans to close those gaps
• Activate technical and on-page initiatives directly in the CMS backend
• Lead technical SEO for both search and AI retrieval: crawlability and rendering, site speed, structured data, AI crawler access and bot-management rules, and making sure key answers live in the page HTML instead of behind scripts or embeds
• Optimize website content for ranking and citation: answer-first structure, clear entities and definitions, comparison and evaluative formats, and original data worth referencing
• Lead off-page strategy that builds the brand signals AI engines draw from: digital PR, reviews, directories, community platforms and industry publications
• Strategize reputation management efforts, including review management, content suppression, and monitoring how AI assistants describe the brand, then correcting inaccurate or outdated claims at their source
• Manage local and listings strategy for multi-location clients, where listing data feeds both map results and AI answers

Requirements

• 1+ years of SEO experience in an agency environment, including enterprise or multi-location clients
• Hands-on AEO experience: has run or contributed to AI visibility work for clients and can explain how Google AI Overviews, ChatGPT, Perplexity and Gemini retrieve, select and cite sources
• Expert-level proficiency with analytical tools (GA4, Google Search Console, Semrush, Screaming Frog or similar)
• Experience with GA4 and Google Tag Manager, including troubleshooting website tracking and isolating AI referral traffic
• Ability to analyze organic search and AI visibility data to make specific recommendations
• Experience with WordPress, Shopify and other comparable CMSs
• Ability to build reporting dashboards in Looker Studio and present them to clients
• Experience with project management software
• Experience managing and mentoring a small team
• Resourcefulness and the initiative to lead advanced SEO and AEO projects

Preferred

• Experience with AI visibility platforms such as Profound, Semrush AI Toolkit, Ahrefs Brand Radar or similar
• Online reputation management experience
• Digital PR or earned media experience
• Working knowledge of HTML, CSS and JavaScript, including how JavaScript rendering affects what search and AI crawlers can see
• Experience with Adobe Analytics, Conductor or Lumar (formerly DeepCrawl)
• SQL, Python or API skills for analysis at scale (for example BigQuery or the Search Console API)

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.