SEO Specialist

Responsibilities

• Conduct monthly technical SEO audits across the client's digital properties, identifying issues such as broken links, indexation errors, slow-loading pages, and content delivery problems.
• Optimize content for generative/AI answer engines (e.g., Google AI Overviews, Perplexity, ChatGPT search, Copilot) by structuring content for extractability and monitoring how the client's content is surfaced or cited in AI-generated answers.
• Coordinate organic SEO/GEO strategy with the media messaging team to align keyword targeting and messaging across paid search (SEM), programmatic advertising, and owned-channel content (websites, blogs, newsletters).
• Include on-site search functionality as part of daily monitoring of key pages and functions, and support quarterly content certification reviews to ensure content stays accurate, relevant, and discoverable.
• Perform page speed optimization, address Core Web Vitals gaps, and recommend enhancements to reduce load time and improve mobile responsiveness.
• Maintain and optimize XML sitemaps, robots.txt configurations, and crawlability settings.
• Implement schema markup (JSON-LD), structured metadata, and microdata patterns to improve search visibility and content classification.
• Enhance internal linking strategies and ensure taxonomy alignment for improved information architecture.
• Support voice-search readiness through structured content improvements and search-friendly page architecture.
• Validate search behavior, indexing patterns, and crawl logs to improve visibility and user discoverability.

Requirements

• Bachelor's degree (BA/BS) in Computer Science, Web Development, Information Technology, or a related field.
• At least 5 years of experience performing technical SEO for enterprise websites, or equivalent combination of education and/or experience.
• This position must hold an active Secret clearance or higher, in support of a federal government contract.
• Experience conducting technical audits using tools such as Google Search Console, Screaming Frog, SEMrush, or equivalent.
• Experience optimizing page speed, improving site structure, and applying schema markup.
• Experience optimizing email/newsletter platforms (e.g., GovDelivery or similar) and subscription-based content for search visibility and discoverability.
• Working knowledge of generative/AI search behavior (e.g., how Google AI Overviews, Bing Copilot, ChatGPT search, and Perplexity source and cite web content) and how to optimize content for LLM-based retrieval, in addition to traditional SEO tools.
• Experience authoring structured content and FAQs for conversational and voice interfaces.
• Understanding of search engine marketing (SEM) and paid media concepts
• Experience collaborating with content, UX, and development teams on cross-functional SEO initiatives.

Preferred

• Nice to Have Skills and Experience: - Experience supporting federal, DoD, or large enterprise content ecosystems. - Familiarity with API-driven search services, metadata governance, and taxonomy standards. - Understanding of headless CMS or component-based content architectures.

Benefits

• Flex hours
• 401K with matching incentive
• Parental Leave
• Medical/dental/vision benefits
• Flex Spending Account
• Company provided short-term disability and life insurance
• Commuter benefits
• Paid Time Off (PTO)
• 11 Paid holidays