SEO Site Manager, Cat.com

Responsibilities

• Own the SEO strategy and roadmap for Cat.com , identifying opportunities to improve organic visibility, traffic, customer engagement, and business outcomes.
• Lead technical SEO initiatives by partnering with product, engineering, and development teams to improve site architecture, crawlability, indexation, schema, page performance, and overall search health.
• Drive content optimization and search discoverability , ensuring content aligns with customer search intent, SEO best practices, and emerging AI-powered search experiences.
• Monitor and analyze SEO performance , establishing KPIs, evaluating traffic and ranking trends, identifying opportunities, and communicating results and recommendations to leadership.
• Serve as the SEO subject matter expert for Cat.com , providing guidance, governance, and best practices to cross-functional teams while ensuring alignment with enterprise SEO standards.
• Collaborate across product, content, analytics, and digital teams to integrate SEO requirements into site enhancements, new experiences, content initiatives, and platform changes.

Requirements

• 5+ years of experience in SEO, digital marketing, content strategy, or related disciplines.
• Deep understanding of technical SEO, content optimization, information architecture, and analytics.
• Experience working with enterprise websites and large-scale content ecosystems.
• Experience using SEO platforms such as BrightEdge, Siteimprove, Google Search Console, Google Analytics, and related tools.
• Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*