Responsibilities

• Develop and execute SEO strategies to improve organic search visibility, traffic, and keyword rankings.
• Optimize website content for traditional and AI-powered search, including Google, Bing, and emerging AI search experiences.
• Conduct regular technical, on-page, content, and competitive SEO audits and provide actionable recommendations.
• Identify and resolve e-commerce SEO opportunities related to product pages, category pages, internal linking, faceted navigation, and structured data/schema.
• Perform keyword research and identify opportunities for new and existing website content.
• Develop strategies to improve rankings for priority e-commerce product pages, category pages, and blog content.
• Write and optimize SEO-focused blog articles, landing pages, category pages, and other website copy.
• Refresh and optimize existing content based on search performance and keyword opportunities.
• Monitor organic search performance, keyword rankings, traffic, conversions, and other key SEO metrics using tools such as Google Search Console and Google Analytics 4.
• Stay current on search algorithm updates, AI search developments, and SEO best practices.

Requirements

• 2+ years of hands-on SEO experience: including keyword research, on-page optimization, content strategy, and website auditing.
• 2+ years of hands-on Google Ads experience: with direct responsibility for campaign strategy, management, and optimization.
• Demonstrated ability to improve organic search rankings and traffic through SEO strategy and execution.
• Experience writing and optimizing SEO-focused blogs, landing pages, and website content.
• Strong understanding of current SEO best practices and search engine ranking factors.
• Familiarity with AI search optimization and evolving search behavior, or a demonstrated ability to stay current with emerging search technologies.
• Experience analyzing SEO and paid advertising performance and translating data into actionable strategies.
• Strong writing, editing, and proofreading skills.
• Strong attention to detail and ability to manage multiple projects and marketing channels simultaneously.
• Experience with social media publishing and email marketing platforms is preferred but not required.

Preferred

• Experience with social media publishing and email marketing platforms is preferred but not required.
• Amazon Ads experience is a plus but not required.

Benefits

• health insurance, dental insurance, 401(k) matching, and paid time off.