SEO & Local Search Manager

Responsibilities

• Develop, implement, and manage SEO strategies across multiple Law Tigers markets.
• Conduct technical SEO audits and identify opportunities to improve website performance, crawlability, indexing, and search visibility.
• Perform keyword research and develop strategies targeting relevant local and organic search opportunities.
• Optimize website content, title tags, meta descriptions, internal linking, site structure, and schema markup.
• Manage off-page SEO initiatives, including backlink development, directory listings, and other authority-building opportunities.
• Monitor keyword rankings, organic traffic, and search performance, making adjustments based on results.
• Work closely with our web developer to implement technical SEO improvements and resolve website issues.
• Stay current with SEO best practices, algorithm updates, and emerging trends, including AI-driven search.
• Manage and optimize Google Business Profiles across multiple markets.
• Maintain accurate and consistent business information, categories, services, photos, and other profile content.

Requirements

• 3–5 years of hands-on SEO experience, including technical, on-page, off-page, and local SEO.
• Demonstrated experience managing SEO campaigns and improving organic search performance.
• Strong knowledge of Google Business Profile optimization and local search ranking factors.
• Proficiency with Google Analytics 4, Google Search Console, Semrush, or comparable SEO platforms.
• Experience conducting technical SEO audits and implementing optimization recommendations.
• Understanding of schema markup, website structure, indexing, internal linking, and backlink strategies.
• Ability to analyze performance data and translate findings into actionable recommendations.
• Strong written and verbal communication skills, including the ability to present results to clients or business stakeholders.
• Excellent organizational skills and the ability to manage multiple projects and priorities independently.

Preferred

• Experience managing SEO across multiple locations, markets, or business entities.
• Experience with WordPress or similar content management systems.
• Familiarity with lead generation, conversion tracking, and digital marketing attribution.
• Experience in legal marketing or another competitive local-service industry.
• Familiarity with AI search optimization and emerging search technologies.
• An interest in motorcycles or the motorcycle community is a plus, but not required.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance