Responsibilities

• Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets
• Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers
• Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments)
• Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly
• Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals
• Identify, scope, and champion new SEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch
• Build and present clear performance reporting and strategic recommendations to senior stakeholders
• Coach and share best practices with internal team members on SEO functional skills

Requirements

• 5–8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment
• Proven track record managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline
• Deep expertise in technical SEO, content strategy, and AEO (AI search/LLM citation optimization)
• Experience managing high-volume content production workflows, including AI-assisted content at scale
• Strong analytical skills — comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, and CRM to drive decisions
• Demonstrated ability to independently structure strategic recommendations and present to senior leadership with minimal direction
• Strong cross-functional collaborator — viewed as a thought partner by growth, product, and content peers
• Demonstrated ability to work independently in a remote environment
• Experience in the education, childcare, or SMB SaaS space is a plus; familiarity with franchise or multi-location business models is a plus

Preferred

• Experience in the education, childcare, or SMB SaaS space is a plus
• Familiarity with franchise or multi-location business models is a plus