Responsibilities

• Develop and implement comprehensive SEO strategies aligned with overall marketing goals to boost search engine rankings and visibility.
• Conduct detailed keyword research and analysis to identify high-impact opportunities for content optimization and targeted campaigns.
• Optimize website content, metadata, and HTML tags to ensure adherence to SEO best practices and technical standards.
• Perform technical SEO audits using advanced tools such as Google Search Console, Google Analytics, Adobe Analytics, and SEO tools to identify and resolve site issues.
• Manage website management tasks within content management systems like WordPress, ensuring seamless updates and content deployment.
• Build high-quality backlinks through strategic link-building initiatives to enhance domain authority and search engine rankings.
• Monitor web analytics reports to analyze performance metrics, track SEO campaign success, and refine strategies for continuous improvement.
• Collaborate with content creators, developers, and social media teams to ensure cohesive digital marketing efforts that support SEO objectives.

Requirements

• Strong understanding of search engine optimization (SEO) principles and strategy development.
• Proficiency in technical marketing experience including HTML, CSS, JavaScript, and website management platforms like WordPress.
• Expertise in using SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, and other web analytics reporting tools.
• Knowledge of conversion optimization techniques (CRO) to improve user engagement and increase conversion rates.
• Experience with link building strategies and social media management to amplify online presence.
• Familiarity with metadata creation, keyword research, SEO content optimization, and technical SEO audits.
• Ability to analyze data from web analytics platforms for insights that inform ongoing SEO campaigns and website management efforts.

Benefits

• Flexible schedule