Responsibilities

• Research, write, and optimize 4–6 publish-ready pieces per week, scaling to 6–8 once processes are established.
• Produce blog posts, service pages, location pages, and campaign landing pages.
• Build content briefs, structures, editorial direction, and optimization strategies.
• Use AI-assisted content production, including Claude, while maintaining responsibility for editorial review and final quality assurance.
• Build topical authority and identify content gaps and opportunities.
• Conduct keyword research and competitor content analysis.
• Develop and manage the editorial calendar.
• Refresh existing content based on performance and search opportunities.
• Develop competitor positioning strategies.
• Own the complete link-building strategy and execution process.

Requirements

• Senior-level experience in SEO with the ability to independently own SEO strategy and execution.
• Strong experience with content SEO, keyword research, on-page optimization, and topical authority.
• Hands-on experience with link building and outreach.
• Experience with local SEO, including location pages, citations, NAP consistency, and Local Pack ranking factors.
• Ability to research, write, optimize, and quality-review SEO content at scale.
• Experience analyzing Google Search Console data and translating findings into actionable SEO strategies.
• Strong understanding of internal linking and content architecture.
• Experience developing SEO audits and identifying technical SEO issues.
• Ability to work directly with developers on technical SEO implementation.
• Strong analytical and reporting skills.

Preferred

• Experience with digital PR, HARO, guest posting, broken link building, and competitor backlink analysis.
• Experience with manufacturer/dealer link opportunities and local sponsorships.
• Experience managing Google Business Profile strategy.
• Experience working with schema and structured data requirements.
• Experience in residential services, home services, plumbing, or other local-service industries.
• Experience building an SEO content engine from the ground up.
• Strong understanding of local competitive search markets and city-level ranking analysis.