Responsibilities

• Create SEO-focused content for WGU's website, blog, and digital marketing channels while maintaining a consistent brand voice.
• Develop compelling copy that supports marketing campaigns, enrollment initiatives, and strategic university objectives.
• Partner with internal stakeholders to understand business goals and translate them into effective content strategies.
• Collaborate with designers and creative team members to develop integrated marketing assets from creative briefs.
• Write and manage content for vendor, affiliate, email, direct mail, and other marketing channels as needed.
• Apply SEO best practices, industry trends, and content performance insights to improve search visibility and audience engagement.
• Manage multiple projects simultaneously while maintaining exceptional quality, accuracy, and attention to detail.

Requirements

• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO principles, content optimization, and digital content strategy.
• Experience creating content that simplifies complex topics into engaging, audience-focused messaging.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Excellent verbal, written, and presentation communication skills.
• Strong analytical, problem-solving, and project management abilities.
• Proficiency with Microsoft Office Suite, including Word and Excel.
• Experience working within a content calendar and managing competing priorities.
• Ability to incorporate feedback from multiple stakeholders while maintaining quality and meeting deadlines.
• Portfolio or writing samples required.

Preferred

• Experience writing higher education, education technology, or mission-driven brand content.
• Experience supporting email marketing campaigns and template development.
• Familiarity with content performance measurement and optimization strategies.

Benefits

• medical, dental, vision, telehealth and mental healthcare
• health savings account and flexible spending account
• basic and voluntary life insurance
• disability coverage
• accident, critical illness and hospital indemnity supplemental coverages
• retirement savings plan
• wellbeing program
• discounted WGU tuition
• flexible paid time off for rest and relaxation with no need for accrual
• flexible paid sick time with no need for accrual