Senior Copywriter - Bilingual

Responsibilities

• Develop compelling campaign ideas and concepts across multiple channels and platforms.
• Write and adapt copy in both English and Spanish while maintaining creative integrity, cultural relevance, and brand voice.
• Partner closely with art directors to develop integrated ideas from concept through execution.
• Craft copy for digital, social, experiential, print, CRM, broadcast, video, and emerging platforms.
• Present creative work internally and to clients with confidence and clarity.
• Participate in brainstorming sessions and contribute strategic, culturally informed thinking.
• Ensure consistency and quality across all written communications and campaign deliverables.
• Stay current on industry trends, pop culture, emerging platforms, and creative best practices.
• Mentor and support junior writers and creative team members when needed.
• Contribute to new business opportunities and agency pitches.

Requirements

• 6+ years of experience in an advertising agency or comparable creative environment.
• Fully bilingual in English and Spanish, with exceptional writing skills in both languages.
• Strong portfolio demonstrating conceptual thinking, storytelling, and integrated campaign development.
• Proven ability to create original ideas rather than simply adapting existing work.
• Excellent communication, presentation, and organizational skills.
• Strong understanding of branding, strategy, and audience engagement.
• Ability to manage multiple assignments and deadlines in a fast-paced environment.
• Collaborative mindset with a proactive, solutions-oriented approach.
• Passion for advertising, creativity, and the evolving communications landscape.

Preferred

• Experience developing work for multicultural, Hispanic, or bilingual audiences.
• Experience working on national or global brands.
• Knowledge of content creation, social media, video production, and emerging digital platforms.
• Award-winning work or a demonstrated commitment to creative excellence.
• A genuine love for the business and a desire to keep raising the bar creatively.

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.