Senior Copywriter

Responsibilities

• Conceive, write and produce clear, accurate and engaging content for a variety of target audiences and purposes, tailoring messaging, tone and level of technical detail to meet the needs of each audience, including copy for ads, literature, email, blogs, articles, video and websites
• Producing and publishing articles that market the company and its products
• Determine what makes products appealing to our target audiences
• Develop compelling new creative and messaging concepts to inform, educate or persuade target audiences
• Craft comprehensive campaign messaging briefs and copy to guide content development across all marketing channels, with an understanding of the unique characteristics, conventions and audience expectations of each channel (LinkedIn, Instagram, etc.)
• Ensure cohesive campaign messaging throughout all collateral
• Research, interpret and translate complex product and technical information into clear, compelling marketing language that is accessible to the intended audience
• Create and present voiceover scripts for video
• Utilize search engine optimization techniques; incorporate prominent key words into copy
• Maintain brand voice and adhere to company style guide

Benefits

• Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue — directly or indirectly – and should be rewarded by sharing the company profits.
• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/ .