Responsibilities

• Develop compelling copy across paid media, email, web, landing pages, social, and other marketing channels
• Create customer-focused messaging that supports SMB acquisition, engagement, retention, and revenue objectives
• Partner with designers and marketers to develop integrated campaigns and creative concepts
• Translate business strategies, product benefits, and customer insights into clear and persuasive communications
• Ensure messaging aligns with brand standards, voice guidelines, and channel best practices
• Develop and refine campaign messaging frameworks, value propositions, and customer-facing content
• Collaborate with stakeholders to gather requirements, incorporate feedback, and deliver high-quality creative solutions
• Support testing and optimization initiatives by developing copy variations and applying performance insights
• Review and edit content to ensure clarity, consistency, accuracy, and effectiveness
• Stay current on industry trends, customer behaviors, and emerging content best practices

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, English, Advertising, or a related field
• 5+ years of experience in copywriting, content strategy, advertising, marketing communications, or related disciplines
• Demonstrated experience developing customer-facing marketing content across multiple channels
• Strong portfolio showcasing campaign work, conversion-focused content, and brand storytelling
• Excellent writing, editing, proofreading, and verbal communication skills
• Ability to adapt tone, messaging, and content strategies for different audiences and channels
• Experience partnering with designers, marketers, and cross-functional stakeholders in a collaborative environment
• Knowledge of digital marketing, performance marketing, and customer journey best practices
• Experience leveraging customer insights and performance data to improve content effectiveness
• Strong organizational skills with the ability to manage multiple priorities and deadlines

Benefits

• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.