SEO & Content Marketing Specialist

Responsibilities

• Develop and execute SEO strategies to improve organic search visibility, keyword rankings, website traffic, and user engagement.
• Conduct keyword research and search-intent analysis to identify opportunities for new and existing website content.
• Write, edit, and optimize website content, including product descriptions, category pages, landing pages, articles, recipes, and other marketing copy.
• Develop SEO-focused content that is clear, engaging, accurate, and aligned with the company’s brand voice and target audiences.
• Optimize on-page SEO elements, including page titles, meta descriptions, headings, internal links, image alt text, URLs, and page content.
• Perform ongoing SEO audits and identify opportunities related to content quality, indexing, crawlability, internal linking, duplicate content, and other technical SEO fundamentals.
• Use Google Search Console to monitor organic search performance, keyword visibility, indexing, crawl issues, and opportunities for improvement.
• Use Google Analytics 4 (GA4) to analyze website traffic, user behavior, engagement, conversions, and content performance.
• Develop regular SEO and website performance reports and translate data into actionable recommendations.
• Monitor organic search trends and evaluate changes in traffic, rankings, engagement, and conversions.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field preferred.
• 3+ years of hands-on experience in SEO, content marketing, copywriting, or a related digital marketing role.
• Demonstrated experience developing and implementing SEO strategies that improve organic search performance.
• Strong content writing, copywriting, editing, and proofreading skills.
• Experience writing and optimizing website content for both users and search engines.
• Hands-on experience with Google Analytics 4 (GA4) and Google Search Console.
• Strong understanding of keyword research, search intent, on-page SEO, internal linking, metadata optimization, and SEO content strategy.
• Working knowledge of technical SEO fundamentals, including indexing, crawling, redirects, canonicalization, structured data, and website architecture.
• Ability to analyze website and search performance data and translate findings into actionable recommendations.
• Familiarity with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or similar platforms is preferred.

Preferred

• SEO content strategy and keyword research
• Content writing and copywriting
• Google Analytics 4 (GA4)
• Google Search Console
• On-page and technical SEO
• SEO reporting and performance analysis
• Content optimization
• AIO / AI search optimization
• Semrush, Ahrefs, or similar SEO platforms
• CMS experience

Benefits

• Medical, Dental, and Life Insurance coverage
• 401(k) Retirement Plan through Principal
• Two (2) Weeks Vacation
• Ten (10) Paid Holidays
• Five (5) Sick Days
• …And More!