Senior/Lead Product Marketing Manager

San Francisco, CA (Hybrid)

$145K/yr – $240K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own GTM and product storytelling across launches, content, and customer proof to help Attio win deals and shape market perception.

  • Product marketing ownership: define launch strategy, positioning, messaging, and cross-functional GTM for new products and features.
  • Content and customer storytelling: build product pages, educate customers, and assemble a library of case studies, videos, and web/social assets.
  • Sales enablement and market feedback: arm Revenue with training, collateral, and market signals to improve win rates and inform product direction.

Job Description

Responsibilities

  • Lead product launches end-to-end. Own positioning, messaging, and GTM strategy for new products and features. Ship launches that land with customers and move the business.
  • Develop product-focused content. Build the pages and posts on attio.com that bring our product story to life, and partner with Support to give customers the education they need to get the most out of Attio.
  • Bring customer stories to life. Create a steady library across the audiences that matter most, in whatever format the story deserves: case studies, video, web, social, or something we haven't tried yet.
  • Arm Revenue to win deals. Build the training, collateral, and enablement that helps Sales close new business and Success grow existing accounts.
  • Partner with EPD. Translate what we build into clear customer outcomes, and bring market signal back into how we build it.
  • Champion the customer. Be the in-house expert on who we sell to, why they buy, and what they need next.
  • Sharpen our competitive edge. Know the market cold: where Attio wins against legacy CRMs, where the new wave of challengers is going, and where the openings sit for our product and positioning.
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Attio

Attio is the AI-native CRM for the next era of companies.

Founded in 2019
London, England, GBR
131 employees (23 in marketing)