Senior Writer

Responsibilities

• Demonstrate leadership among the Associate team: Inspire, develop and encourage others. Lead by example. Listen well and build on the strengths of each individual.
• Direct and oversee the writing work of intern, Junior Associate and Associate team members, providing leadership, guidance, editing and constructive feedback.
• Maintain a solid understanding of clients’ goals and business priorities in order to contribute to the strategic and creative development of tactical content programming.
• Be an active reader of the news and proactively follow the news stories most important to Greentarget’s clients.
• Independently drive content work for clients from initial request through final deliverable, including leading planning calls, crafting thought leader call agendas, developing angles, answering client questions and maintaining project timelines.
• Conceive, develop, produce and deliver journalistic content for Greentarget clients, including articles, op-ed columns, blog posts and white papers.
• Lead interview-style story development sessions with clients, emerging with story ideas that speak to important audience concerns and bolster the client’s expertise.
• Draft and produce press releases, award entries, social media posts and other content regularly requested by clients.
• Play a key role in developing Greentarget-owned content, including blog posts, web copy and firm bios.
• Develop content for high-quality research reports, messaging platforms and related projects in conjunction with Greentarget’s Research & Market Intelligence and Media Relations teams.

Requirements

• Excellent writing skills and the ability to express complicated ideas and information in an accessible, compelling manner.
• Strong verbal communication skills.
• Excellent organizational and planning skills.
• Strong knowledge of online/digital media platforms.
• Familiarity with AP style.
• Strong problem-solving skills, with the ability to prioritize and perform multiple tasks in time-critical situations.
• Solid understanding of business, ability to quickly gain fluency on diverse business topics and abiding curiosity about how business works.
• Consistent coaching and leadership of junior team members.
• Track record of consistently meeting deadlines, demonstrating ownership of assignments and recommending amplification of assigned work.
• Ability to manage up and down and seek assistance when appropriate.