Senior Copywriter

Responsibilities

• To lead and deliver on brand and campaign ideas for our clients and new business prospects – primarily working together with our US-based ACD.
• Be a trusted advisor to senior clients, building strong relationships at exec level, and providing strategic and creative guidance.
• Work closely with strategy and consultancy teams to proactively bring forward ideas and opportunities for clients.
• Write the headlines, headline narrative, and headline executions for brands and campaigns.
• Work across a broad spectrum of briefs and clients, media and channels – brand to demand, AI to automotive, programmatic to reddit.
• Recommend media opportunities and channels as an intrinsic part of your ideas – where will ideas connect with audiences?
• Review creative, and inspire and motivate the wider team to think bigger and differently.
• Be an active contributor to the agency’s thought leadership, content, and marketing programs – offering ideas, opinion pieces, comment on frequent basis.
• Sell concepts and ideas internally, and also to clients in pitches, creative presentations, update meetings….whatever it takes to get ideas made.

Requirements

• A big ideas person.
• Based in the US. A creative thinker who understands and is enthusiastic about the complex world of b2b technology. Someone who sees strategy and creativity as two sides of the same coin. With the ability to come up with ideas that change everything, and the ambition to see them through to market. And the talent to convey the whole story in a sentence. Just one word. Or no words at all.
• This role is that of a team lead, a creative lead who is responsible for our creative reputation with our accounts, as well as working with other team leads to identify opportunities, sell them through and generally keep two steps ahead of our clients.
• - To lead and deliver on brand and campaign ideas for our clients and new business prospects – primarily working together with our US-based ACD.
• - Be a trusted advisor to senior clients, building strong relationships at exec level, and providing strategic and creative guidance.
• - Work closely with strategy and consultancy teams to proactively bring forward ideas and opportunities for clients.
• - Write the headlines, headline narrative, and headline executions for brands and campaigns.
• - Work across a broad spectrum of briefs and clients, media and channels – brand to demand, AI to automotive, programmatic to reddit.
• - Recommend media opportunities and channels as an intrinsic part of your ideas – where will ideas connect with audiences?
• - Review creative, and inspire and motivate the wider team to think bigger and differently.