Senior Website Manager

Responsibilities

• Migration Ownership — Take ownership of Veracode's in-flight migration from WordPress to Webflow and drive it through launch and post launch stabilization. Align stakeholders, leadership, and agency partners on scope, timelines, deliverables, dependencies, risks, and success criteria. Validate and lead work on content and URL audits, redirect mapping, SEO/GEO/AEO preservation, analytics, integration testing and launch planning.
• Day-to-Day Site Management — Manage daily website operations, intake, prioritization, page updates, QA, publishing, troubleshooting, and stakeholder requests while maintaining high standards for accuracy, usability, performance, and brand consistency.
• Data and Analytics — Use GA4, Google Tag Manager, heatmaps, dashboards, and campaign data to monitor traffic, behavior, conversions, attribution, and funnel performance, then translate insights into optimization priorities.
• Content Governance and Quality Control — Maintain site content standards, taxonomy, metadata, redirects, page ownership, review cycles, archival processes, and content hygiene so the website stays accurate, discoverable, compliant, and easy to maintain.
• Strategic Roadmap and Vision — Architect and execute web strategies that incorporate AI-enabled personalization, SEO, GEO, campaign performance, content experience, and conversion optimization to drive traffic, engagement, and pipeline impact.
• Design Strategy & Governance — Lead visual and UX evolution, ensuring designs align with brand identity; manage scalable design systems, wireframes/prototypes (e.g., Figma), and trends like micro-interactions, organic layouts, and performance-driven creativity. Own the translation of Figma designs into Webflow components and templates.
• Conversion-First UX & AI-Enhanced Personalization — Direct user journeys for high-stakes pages; implement AI-driven adaptive experiences and A/B testing to optimize funnels.
• Privacy, Consent, Accessibility and Compliance — Partner with legal, security, and marketing operations to manage cookie consent, privacy requirements, data collection standards, accessibility, and compliance needs across website experiences. As a security company, our site is held to a high bar for security hygiene, accessibility and privacy.
• Performance Optimization — Use Core Web Vitals monitoring, A/B and multivariate testing, heatmaps, and performance insights to balance rich visual experiences with site speed and continuously improve funnel performance.
• Reporting and Executive Visibility — Establish recurring website performance reporting, dashboards, insights, and recommendations that connect website activity to pipeline, campaign impact, SEO performance, conversion trends, and business priorities.

Requirements

• 8–10+ years in web management, digital marketing, or web program management, with strong emphasis on strategy, design oversight, and growth.
• Experience leading a full CMS migration for a large B2B site (hundreds of pages or more), including redirect mapping, SEO preservation, and tracking validation.
• Strong experience with GA4, Google Tag Manager, UTM strategies, SEO and GEO tools (SEMrush, Ahrefs, Screaming Frog), and CRO (A/B testing, heatmaps like Hotjar).
• Knowledge of HTML, CSS, JavaScript, PHP, MySQL; frontend literacy (e.g., CSS Grid/Flexbox, animations).
• Familiarity with website security, ADA/WCAG compliance (accessibility-first design), performance optimization, and 2026 trends like AI personalization and immersive interactivity.
• Proven project management skills (e.g., Jira, Asana); experience managing agencies, vendors, in-house teams (development/design).
• Strong analytical mindset; ability to present performance, design, and growth reports to executives.
• Stakeholder management and cross-functional collaboration expertise.
• Experience with Marketo and Salesforce form/CRM integrations.
• Webflow Enterprise experience is a plus.