Senior Web & Inbound Growth Manager

Responsibilities

• Own conversion performance across the website journey, turning first-time visitors into sign-ups, sales inquiries, and pipeline across self-serve and sales-led paths.
• Build and run our CRO and experimentation program, turning data and user insights into hypotheses, running well-designed tests, and scaling what wins.
• Optimize high-intent pages across our website and the landing pages behind our paid media, ABM, and event programs to lift conversion and drive more qualified inbound volume.
• Partner with Sales and Marketing teams to continuously improve inbound lead quality and volume. Combine sales feedback with web traffic and conversion data to identify gaps, diagnose root causes, and drive improvements in collaboration with channel owners.
• Evaluate conversion tools like personalization, chat, interactive demos, and embedded content that moves visitors along the customer journey, in partnership with the Web team.
• Own the conversion and experimentation reporting framework, setting tracking standards, QA’ing new pages and tests, and working with analytics partners on implementation and data accuracy.
• Collaborate with our Web team, which owns site design, CMS, and structure, to implement and scale optimizations, and support publishing, urgent fixes, and tracking issues during US hours.
• Use AI and agentic workflows to speed up analysis, test ideation, page production, and QA.

Requirements

• 5–7+ years in web growth or CRO at a high-growth B2B SaaS company. Experience with product-led or usage-based businesses is a strong plus.

Preferred

• Experience with product-led or usage-based businesses is a strong plus.