Responsibilities

• Provide integrated strategic leadership across a multi-agency team spanning brand, communications, digital, media, and performance strategy.
• Set the strategic direction for assigned Wellness brands, ensuring plans advance the client’s business and connect to long-range growth priorities
• Translate consumer truths, cultural context, and business needs into compelling strategic narratives and actionable frameworks
• Create consumer-first, connected strategies that move from brand awareness to shoppable engagement moments across channels
• Partner with Data & Analytics on audience segmentation, journey mapping, channel strategy, and measurement frameworks
• Drive innovation in strategy and planning through new tools and methodologies, including AI, experience planning, and personalization
• Lead cross-functional planning and campaign development to ensure strong integration, resource efficiency, and effective execution
• Serve as the senior strategic lead for the Wellness portfolio, ensuring connectivity across internal teams, external partners, and client stakeholders
• Oversee Wellness Pod operations, including staffing recommendations, day-to-day supervision, budgeting, cost management, and resourcing needs
• Builds Trust as a Client Advisor to drive Growth

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 12+ years in strategy, with deep experience across brand, digital, and media
• Proven ability to lead integrated strategies across large, complex clients
• Excellent collaborative leadership ability to drive team to deliver results
• Inspirational leader who can rally teams around big ideas and business goals.

Benefits

• benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.