Responsibilities

• Campaign Brief Writing & Strategy: Author comprehensive strategic campaign briefs and messaging frameworks that translate complex, technical business objectives into clear marketing communications.
• Commercial & Leadership Alignment: Collaborate regularly with senior business leaders, product managers, sales teams, and dealership networks to align marketing strategies with revenue and growth goals.
• Strategic Project Management: Oversee the end-to-end campaign lifecycle-including proofing, reviewing, and tracking all segment marketing deliverables within project management platforms (e.g., Workfront).
• Central MarCom & Specialist Guidance: Direct and guide central marketing specialists (PR, digital, content, design) to ensure campaign materials are executed in alignment with segment goals.
• Omni-Channel Execution: Build and manage targeted media and content plans across multiple external channels (white papers, press releases, technical collateral, customer presentations, speeches, podcasts, and trade media).
• Go-to-Market & Thought Leadership: Lead GTM strategies for new product innovations and aftermarket solutions, positioning the company as a total solution provider and thought leader.
• Performance Reporting & Stakeholder Updates: Establish KPIs to measure campaign effectiveness, regularly communicating results, value, and strategy refinements back to senior leadership.

Requirements

• B2B Strategy & Campaign Management: Proven experience developing B2B integrated marketing plans, authoring creative briefs, and managing multi-channel campaigns within complex, matrixed environments.
• Technical Topic Translation: Strong ability to grasp complex, highly technical industrial topics (energy, heavy machinery, power generation) and distill them into compelling customer messaging.
• Stakeholder Influence & Relationship Management: Confidence to advise, educate, and align internal senior executives, cross-functional partners, and external dealer networks.
• Marketing Operations & Governance: Hands-on experience with marketing project management systems (e.g., Workfront, Asana) and budget tracking.
• Global Perspective: Familiarity with managing or supporting marketing communications across international markets and global distribution networks.

Benefits

• comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).