Responsibilities

• Translate business and revenue goals into marketing strategy and full project plans, then own delivery end-to-end.
• Serve as the day-to-day point of contact for creative resources (contract creative director), briefing and routing work and balancing workload against deadlines.
• Oversee the department's project workflow — intake, timelines, proofing and review cycles, and approvals.
• Own the compliance review process (Flesch-Kincaid readability, URAC, WCAG accessibility) for marketing materials.
• Oversee print production coordination with Birdi's printing partner.
• Partner with Sales to build enablement content and support the B2B pipeline (payer, PBM, and wholesale audiences).
• Identify and manage co-marketing opportunities with partners.
• Provide marketing support for industry events and conferences that Sales leads.
• Partner with the Senior Director of Marketing on overall marketing strategy, prioritization, and team development.
• Bring structure and process to a marketing department that's still being built.

Requirements

• 8+ years in marketing strategy, execution, and team leadership, ideally in a B2B or healthcare-adjacent environment
• Demonstrated leadership experience
• Demonstrated ability to own complex projects independently, from strategic framing through delivery.
• Experience overseeing creative or production workflows (proofing, print production) a plus.
• Comfortable building process and structure in a small, fast-moving team
• Strong communication and stakeholder management skills; able to represent marketing credibly to Sales and leadership.
• Ability to exercise considerable judgment, maintain confidentiality, and act in a diplomatic manner.
• Ability to independently identify, research and resolve issues.
• Ability to relate to people at all levels of an organization and possesses excellent communication skills.
• A decisive individual who possesses a strategic focus as well as an operational, implementation, and detail-oriented perspective