Responsibilities

• Own the senior client relationship for a complex, high-spend Financial Services account at the CMO, VP Marketing, and Head of Media level
• Serve as the ultimate investment authority for the account — setting strategic direction, signing off on channel allocation, and ensuring all investment decisions ladder to client business outcomes
• Lead executive-level quarterly and annual investment reviews, marketplace briefings, and strategic planning sessions
• Anticipate client challenges before they surface, proactively bringing forward solutions, marketplace intelligence, and competitive insights
• Drive organic growth by identifying and championing expanded investment opportunities across the client's portfolio
• Execute full-funnel media investment across Paid Social, Programmatic Display & Video, Paid Search, CTV/OTT, Audio, and Emerging channels
• Support Upfront and Scatter marketplace negotiations across Linear TV, Streaming, and Digital Video in close collaboration with the SVP
• Stay ahead of marketplace trends, including Upfront/Newfront developments, audience buying shifts, and emerging ad tech, and bring forward implications for the client
• Evaluate, build, and maintain relationships across the publishing, ad tech, and emerging media ecosystem
• Ensure investment decisions comply with financial services regulatory requirements and brand safety standards

Requirements

• 15+ years of media investment experience, with at least 5 years in senior leadership (VP or above) at a media agency or investment group
• Proven expertise managing enterprise-level media budgets ($100M+) across a complex, multi-channel and line of business portfolio
• Deep experience in performance marketing through the funnel — Paid Search, Paid Social, Programmatic — paired with strong command of brand-building channels
• Significant experience managing media for a Financial Services client (banking, insurance, wealth management, fintech, or credit cards) — understanding of FINRA, FDIC, and financial services compliance as it relates to media is strongly preferred
• Extensive Upfront and Newfront negotiation experience, with a track record of delivering value at scale
• Executive-level communication and presentation skills — able to command a room with CMOs, CFOs, and agency C-suite alike
• Deep fluency in the ad tech and data ecosystem — DSPs, CDPs, clean rooms, identity resolution, and first-party data activation
• Strong analytical acumen, with the ability to synthesize complex data (MMM, attribution, platform reporting) into clear, confident investment recommendations
• Track record of building and scaling measurement capabilities in partnership with Analytics and Data Science teams
• Experienced people leader with a demonstrated ability to develop VP-level talent and build high-performance teams