Responsibilities

• Full management of Sponsored Products, Sponsored Brands, and Sponsored Display: campaign architecture, keyword and ASIN targeting, negatives, bids, budgets, and dayparting.
• Account restructure and hygiene: audit the existing campaign structure, kill waste, consolidate where match types and targets overlap, and build a structure that isolates branded vs non-branded performance.
• Profitability management to TACOS and ACOS targets by product line, with budget pacing decisions made weekly and defended in writing.
• Search term and competitive intelligence: mine Search Query Performance and search term reports, track share of voice on priority terms, and monitor competitor ASIN conquesting in both directions.
• Creative and content inputs to ad efficiency: brief Sponsored Brands video and Brand Store updates into the creative team, and flag listing, A+ content, review, and pricing issues that suppress conversion before they suppress ad performance.
• Promotional calendar execution: Prime Day, Q4, gifting windows, and NFL season moments, planned in advance with budgets and deal support locked before the event, not during it.
• Reporting and rollups: weekly channel readout in the growth team's standard format, with spend, sales, TACOS, and forward actions stated as decisions, not narration.
• Cross-channel coordination: work with the owners of Meta, Google, and TikTok to account for DTC halo onto Amazon and to keep branded search strategy coherent across Google and Amazon.
• Amazon DSP: assess whether DSP earns a place in the mix, and if it does, own the rollout and hold it to the same profitability bar as sponsored ads.
• Testing: run a protected test budget against new ad formats, betas, and targeting options, with a written read on each test before spend scales.

Requirements

• 3+ years hands-on managing Amazon Ads accounts at meaningful spend, in-house or agency, with at least one account you inherited rather than launched.
• Fluent in the Amazon Ads console, bulk operations, and search term reports.
• You think in contribution margin, not just ROAS. You can explain why a 4x branded campaign might be worth less than a 1.8x non-branded one.
• You understand the retail side well enough to know when the problem is the listing, the price, the review count, or inventory, and not the ad.
• You write tight, decision-oriented updates. You state assumptions as assumptions and you do not bury bad news.

Preferred

• DSP experience is a plus, as is Amazon Marketing Cloud or a third-party bid tool.
• Experience balancing Amazon against an owned DTC site is a strong plus.