Responsibilities

• Lead programmatic strategy across a portfolio of client accounts, translating business objectives into sophisticated biddable media approaches, investment frameworks, and measurement plans
• Oversee the planning, execution, management, and optimization of complex online biddable media campaigns and programs, including auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
• Guide teams through campaign readiness, including creative asset delivery, insertion orders, campaign artifacts, partner requirements, and all relevant launch documentation
• Serve as a senior programmatic lead for clients, communicating strategy, performance drivers, innovation opportunities, upcoming activations, and new or never-been-done-before tactics with clarity and confidence
• Deliver executive-level insights and strategic recommendations to clients, connecting performance trends, optimizations, audience learnings, and marketplace shifts to measurable business outcomes
• Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth
• Build strong cross-functional partnerships with strategy, planning, analytics, creative, account, investment, and technology teams to drive integrated programmatic solutions
• Evaluate and shape direct programmatic partnerships, private marketplace opportunities, preferred deals, and DSP-led buying strategies to advance client goals and agency best practices

Requirements

• The ideal candidate will bring deep programmatic media expertise, strong strategic judgment, executive-level communication skills, and a proven ability to lead teams, client relationships, and complex campaign portfolios
• 10+ years of experience in programmatic media, including hands-on and leadership experience across Display, Video, Mobile, CTV/OTT, audio, and/or emerging biddable channels
• Extensive experience with leading DSPs and programmatic technologies, including DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and related measurement, verification, and audience platforms
• Demonstrated experience developing and managing direct programmatic partnerships, including private marketplaces, preferred deals, direct publisher relationships, and strategic supply/path optimization opportunities
• Strong analytical, organizational, financial, and communication skills, with a demonstrated ability to translate data into strategic recommendations for senior clients and internal leadership
• Significant client-facing experience with the ability to identify risks, manage escalations, influence stakeholders, and guide teams through complex business and campaign challenges
• Ability to bring forward innovative, first-to-market, and never-been-done-before tactical recommendations that align with client goals and marketplace trends
• Experience leading, coaching, and developing multi-level programmatic teams, with a focus on quality delivery, operational excellence, career growth, and inclusive team culture
• Proficiency in Microsoft Office Suite, with advanced Excel skills and the ability to work with reporting, forecasting, and performance analysis tools