Senior Influencer Manager

Niagara Falls, NY (Hybrid)

$95K/yr – $120K/yrSenior LevelFull time

Posted 4 hrs ago

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Job Summary

Own influencer programs end to end across client accounts, driving strategy, sourcing and negotiations, content approvals, performance optimization, and cross-channel amplification while expanding the US creator network and supporting new business pitches.

  • Own influencer strategy and program management across accounts
  • Drive performance insights and recommendations to scale campaigns
  • Help build and lead a growing US team

Job Description

Responsibilities

  • Responsible for the successful running of all influencer activity on client accounts
  • Developing influencer and creator strategies that align with client business goals, brand vision, audience behavior and campaign KPIs
  • Oversee outreach to influencer partners including sourcing, negotiations, contracts, deliverables, usage, and overall program management
  • Reviewing and approving influencer content to ensure it is on-brief, legally compliant and creatively compelling
  • Tracking campaign performance, analyzing data to optimize influencer program strategies and to shape future recommendations
  • Recommending paid amplification, boosting and distribution opportunities where influencer content can work harder across channels.
  • Building strong, trusted relationships with clients, acting as the day-to-day influencer lead across active accounts
  • Develop influencer specific ways of working documents and processes for the agency to maintain across all clients
  • Oversight of influencer budgets, working with the Client Services Director to maintain profitability across all campaigns
  • Building Coolr US’ creator network and partnership portfolio, helping establish the agency’s presence and reputation in the US influencer space

Requirements

  • An experienced Influencer Manager in a social first agency or brand
  • Proven experience managing influencer campaigns end-to-end, from strategy and talent sourcing through to execution, reporting and optimization.
  • Confident client-facing presence, with the ability to build trust, lead conversations and clearly explain influencer strategy, performance and recommendations.
  • Ablity to manage, track and negotiate with suppliers and partners to ensure we are delivering the best work possible in an entrepreneurial manner.
  • Able to handle multiple clients and prioritize your time and internal resource based on requirement.
  • Strong understanding of social platforms, creator culture, internet behavior, paid amplification and what makes influencer content actually work in-feed.
  • Excellent talent judgement, with the ability to identify creators who are not only relevant on paper, but genuinely right for the brand, audience and platform.
  • Excited by the opportunity to help build a growing US team, shape a function from the ground up and go the extra mile to deliver standout work.

Benefits

  • 💰 Competitive salary reflective of your experience and aligned with our internal salary bands.
  • 🤸‍♂️Flexible Hybrid working. We work 3 days in the office and 2 from home
  • 🌴 Enjoy 20 days of paid time off (PTO), in addition to all U.S. Federal Holidays.
  • 🎉 Birthday Day off – an extra day to celebrate your big day
  • 💆 Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
  • ➕ Private Healthcare cover, Tech scheme + more
  • ♣ Coolr weekly socials - we get together every week to connect as a team
  • A competitive, benchmarked salary ranging from $95 to $120k , based on your experience and level.

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
45.6%
Direct
38.3%
Referral
7.9%
Social
7%
Paid
1%

Marketing Team

Marketing Roles Posted (Last 30 Days)
3