Responsibilities

• Enterprise Marketing Strategy
• Develop and execute a comprehensive corporate marketing strategy aligned with the company's growth objectives, operating strategy, client segmentation, and long-term vision
• Translate company strategy into a clear marketing agenda with measurable priorities, resource requirements, investment levels, and expected returns
• Brand Strategy and Market Positioning
• Establish and protect a clear, differentiated national brand architecture
• Define the company's positioning, value proposition, messaging hierarchy, brand standards, visual identity, tone of voice, and enterprise narrative
• Demand Generation and Business Development Partnership
• Serve as a close strategic partner to the business development and sales leadership teams
• Build a corporate marketing engine that generates qualified inbound opportunities and improves the productivity of outbound business development
• Develop content, campaigns, executive visibility, thought leadership, digital strategies, account-based marketing initiatives, and outreach programs that support defined client segments and growth priorities

Requirements

• Bachelor's Degree in Marketing, Business, or related discipline
• Significant progressive leadership experience in sophisticated corporate marketing organizations
• Experience serving as Head of Marketing, VP Marketing, SVP Marketing, or comparable senior corporate marketing leader
• Experience operating within a large-scale organization and leading experienced professionals or functional leaders
• Experience building, rebuilding, or materially transforming a corporate marketing function rather than solely inheriting a mature organization
• Demonstrated success operating in a high-growth environment
• Meaningful experience in B2B marketing, with the ability to address multiple constituencies and complex customer journeys
• Experience marketing a service-based business with multiple audiences and a long, relationship-driven sales cycle
• Demonstrated ability to connect marketing activity to commercial and financial outcomes
• Experience partnering closely with senior sales or business-development leadership

Preferred

• Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry is strongly preferred but not required