Senior Technical Product Marketing Manager at Workday | Boulder, CO | $134K/yr – $226K/yr

Workday

Senior Technical Product Marketing Manager

Boulder, CO (Hybrid)

$134K/yr – $226K/yrSenior Level8+ years expOther

Posted 4 months ago

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Job Summary

Drive the product marketing for Workday Build, focusing on AI-powered platform capabilities and developer adoption.

Lead cross-functional GTM programs for Workday Build and craft technical content that accelerates adoption among developers and architects.
Must-have: 8–10 years in developer or platform product marketing with track record of adoption.
Standout: Ability to translate complex platform capabilities into developer-facing narratives and collateral.

Job Description

Responsibilities

Lead strategic product marketing for Workday Build, with a focus on Workday Extend and emerging AI-powered platform capabilities.
Define messaging and positioning for custom app development, custom agents, agent-ready APIs, and open platform technologies.
Partner across product, developer relations, and GTM teams to bring these innovations to market and drive adoption of Workday as a platform for building, automating, and extending enterprise workflows.
Define and articulate Workday Build’s technical value for developers, architects, and IT decision-makers.
Develop messaging frameworks, narratives, and collateral that differentiate Build and track adoption and engagement metrics to measure impact.
Monitor competitors, emerging tools, and developer workflows to identify trends and opportunities.
Translate insights into personas, positioning, and strategic recommendations that inform roadmap and GTM decisions.
Create high-value technical content (demos, guides, blogs, etc.) that define Workday architecture, accelerate product adoption, and support Sales and Solutions teams in driving awareness for platform capabilities.
Lead cross-functional GTM programs for Workday Build tools, partnering with Workday AI, Product, Engineering, and Events teams to drive adoption at DevCon, Workday Rising & other tier 1 events
Track success via adoption, usage, and enablement effectiveness metrics.
Champion Workday Build tools at forums, conferences, webinars, and supporting analyst briefings including analyst survey responses.
Gather and surface customer and developer feedback to product and engineering teams.
Track engagement, advocacy, and adoption to continuously refine positioning and GTM strategies.

Requirements

8–10 years of experience in technical or developer product marketing for tools, infrastructure, or platform products, with a proven track record of driving adoption and engagement.
Deep understanding of developer workflows, coding environments, and AI-assisted development, with credibility to engage engineers, architects, and technical decision-makers.
Experienced in leading complex, cross-functional launches and creating high-value content that resonates with developers and enterprise audiences, balancing strategic influence with tactical execution to drive platform adoption and business impact.

Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015

Pleasanton, California, USA

27K employees (1,567 in marketing)

www.workday.com