Responsibilities

• Lead end-to-end digital shelf strategy engagements for Indie clients across CPG and retail categories, from discovery and audit through framework development and activation.
• Serve as a senior day-to-day strategic partner to client stakeholders, leading working sessions, presenting recommendations, and guiding decisions with confidence and clarity.
• Develop strategic frameworks that define best-in-class content standards across retailer PDPs, brand-owned sites, and D2C experiences — and translate those standards into actionable direction for client and creative teams.
• Proactively identify opportunities, competitive gaps, and optimization priorities across a client’s digital shelf footprint.
• Own written content strategy across the full 7OA stack: title and SKL optimization, bullet copy, below-the-fold product descriptions, A+ premium narrative, and brand store storytelling.
• Develop and brief visual content with precision — including supplementary images, A+ module creative direction, brand store art, and super shoot-ready shot lists. You don’t need to be a designer; you need to be able to brief one clearly and hold them to a standard.
• Write and review content yourself when needed — SKLs, content briefs, principle frameworks, and playbooks are all in scope. This is a hybrid role; you’ll direct others and get hands-on in equal measure.
• Translate content strategy into production-ready briefs that enable execution teams, photographers, and content agencies to deliver on-brief, on-time, and on-brand.
• Advise clients on how AI-driven search, answer engine optimization (AEO), and large language model discoverability affect how their products are found, surfaced, and chosen — across retailer search and AI-assisted commerce experiences alike.
• Apply AEO principles directly to written content strategy — including how product descriptions, benefit copy, and structured content affect a brand’s visibility in AI-generated answers, zero-click results, and agentic shopping flows.
• Stay current on the evolving search and discoverability landscape — retailer algorithm updates, Amazon search changes, Google Shopping integrations, emerging AI commerce surfaces — and translate that knowledge into practical, actionable client guidance.
• Champion content architecture and metadata strategy as foundational to digital shelf performance, not an afterthought to creative execution.
• Demonstrate fluency across major retailer ecosystems — Amazon (7OA, A+ premium, brand store, Vendor and Seller Central), Walmart, Target, and emerging platforms — with a familiarity for how each platform’s content requirements, algorithms, and shopper behaviors differ.
• Apply best-practice standards across brand-owned and D2C digital experiences as well as retail environments, understanding how content strategy must shift between owned and retail contexts.
• Conduct competitive audits and shelf analyses to identify gaps, benchmark performance, and surface insight that sharpens strategy.
• Manage and mentor junior strategy team members, providing guidance on thinking, structure, and client communication
• Delegate work thoughtfully, balancing clear direction with autonomy to support team growth
• Model strong ownership, accountability, and professionalism across engagements
• Identify risks early and lead the development of practical, creative solutions
• Make informed decisions that balance client success, team capacity, and operational realities