Senior Strategist

Detroit, MI (Hybrid)

$60K/yr – $140K/yrSenior Level3+ years exp

Posted 7 days ago

Job Summary

Lead environmental and trend analyses, plan and synthesize research, and translate data into actionable recommendations that inform brand experience strategy and client projects.

  • Own research planning, execution, and synthesis across multiple methods
  • Collaborate with BX, brand strategy, and account teams to deliver value to clients

Job Description

Responsibilities

  • Independently execute environmental and trend analyses, and translate into insights
  • Plan, execute, and synthesize various types of research
  • Dive deeply into data and user analytics to understand behaviors and results, and develop actionable recommendations
  • Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins
  • Drive prioritization efforts to identify highest-value opportunities
  • Help craft measurement plans to understand impact of solutions and drive optimization over time
  • Participate in and facilitate workshops with clients to help push strategic discussions and alignment
  • Partner with brand strategy leads, BX teammates and account leadership to deliver on all client needs
  • Contribute to the VML experience strategy and BX thought leadership and IP

Requirements

  • Completion of a bachelor's degree and a multidisciplinary background, preferably in a related major such as marketing, advertising, strategic planning, business strategy, psychology, sociology, or anthropology or equivalent experience
  • Interest in brand experience, product management, business strategy, and innovation
  • 3-5 years applicable experience
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VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$129K/yr

Most pay falls between $97K and $171K. Based on 659 salaries.

See all VML salaries

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Senior Strategist

VML · Detroit, MI · Hybrid