Senior Strategist, Performance Creative

Responsibilities

• Compile, analyze, and present relevant primary and secondary research with limited direction.
• Formulate clear hypotheses and recommend appropriate testing methods, including A/B, multivariate, sequential, or platform-specific approaches as appropriate.
• Develop creative test plans and learning agendas that connect audience, message, visual, format, channel, and business objectives.
• Analyze test and always-on campaign results, identify initial patterns and implications, and translate findings into recommended next actions.
• Partner with Media and Analytics to align test design, campaign setup, measurement, and interpretation.
• Synthesize performance data, audience intelligence, cultural signals, category context, competitive activity, and channel behavior to identify meaningful patterns.
• Develop actionable insights and confidently present them to clients and internal teams.
• Originate insights that improve creative relevance, campaign effectiveness, customer experience, or business value.
• Distinguish observations from insights and connect findings to a clear implication for strategy, creative, media, or measurement.
• Turn complex or unstructured inputs into clear, compelling, and error-free client deliverables.

Requirements

• 4+ years of professional experience in performance marketing, creative strategy, digital strategy, media, audience strategy, analytics, or a related field.
• Demonstrated ability to develop and present client-ready strategic deliverables with limited supervision.
• Experience turning research and campaign data into actionable insights, hypotheses, and recommendations.
• Working knowledge of performance channels and the role creative plays across the customer journey and conversion funnel.
• Strong written, verbal, analytical, storytelling, and presentation skills.
• Ability to manage multiple workstreams while maintaining accuracy, organization, and attention to detail.
• Comfort collaborating across Creative, Media, Analytics, Customer Strategy, Client Services, UX, Technology, and Production.
• Experience with research tools and methodologies, social listening, third-party audience data, creative analytics, or experimentation platforms.
• Bachelor’s degree in marketing, communications, business, analytics, or a related field, or equivalent professional experience.

Preferred

• Experience developing creative test-and-learn roadmaps, learning agendas, or optimization frameworks.
• Familiarity with Dynamic Creative Optimization, creative intelligence platforms, ad servers, or content activation technology.
• Experience working across multiple consumer touchpoints and translating strategy by audience, channel, journey stage, and message role.
• Experience supporting pitches, organic growth opportunities, or thought leadership.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.