Senior Strategist, Paid Media (Social)

Responsibilities

• Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
• Leverage our proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive results
• Lead integrated media strategy and planning across programmatic, paid social, and paid search
• Partner with paid media execution teams to guide optimization and implement experimentation strategies
• Proactively identify account growth opportunities and surface new service recommendations based on performance patterns
• Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
• Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
• Embrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automations
• QA all client-facing deliverables and oversee account and specialist teams on a project and client basis

Requirements

• 4-6 years of experience in paid media (search, social, programmatic) marketing, preferably with e-commerce, subscription, entertainment, or direct response clients.
• Expert in Paid Social platforms; Meta Ads Manager, Pinterest, LinkedIn, etc preferred
• Experience with TTD, Stackadapt, DV360, Yahoo, Google Ads, etc is a plus
• Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
• Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
• Strong analytical and problem-solving skills with proficiency in Microsoft Excel
• Expert understanding of customer acquisition and direct response online marketing
• Entrepreneurial spirit with a proven track record for taking initiative
• "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes
• Excellent written and verbal communication skills with ability to present to C-Suite executives

Benefits

• Regular performance reviews with quarterly growth path check-ins
• Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
• 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
• New MacBook Pro and access to cutting-edge AI tools across the agency
• Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
• Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition