Responsibilities

• Play a central role in shaping campaign projects by providing thoughtful insights and actionable recommendations rooted in brand and marketing strategy.
• Conduct research and analysis of cultural, consumer, competitor and market trends to build campaign strategies that align with client goals and industry shifts.
• Collaborate with the Strategy Director and Creative teams to ensure strategic alignment from brief through execution, actively contributing across all phases of campaign development.
• Be instrumental in creating campaign briefs and strategic deliverables, ensuring outputs inspire creativity and reflect Invisible Dynamics’ innovative approach.
• Partner with the Strategy Director and Creative leads to integrate strategy with creative ideation, ensuring all campaign concepts are grounded in brand and business rationale.
• Develop and manage integrated, cut-through marketing plans for campaigns, including actionable steps that reflect client budgets, timelines, and objectives.
• Collaborate with clients to deeply understand their goals and ensure all campaign strategies meet their needs.
• Curate insights and ownable actions to create strong foundations for campaign recommendations, staying current on cultural, marketing, and industry trends.
• Prepare and present strategic recommendations, articulating a cohesive, insight-driven campaign vision to clients.
• Build and nurture client relationships through consistent communication and delivery of compelling strategic ideas, fostering trust and long-term collaboration.

Requirements

• Essential Skills: You are a strategic thinker and problem-solver with a passion for cultural insights, brand storytelling, and innovative campaign development.
• With experience across consumer-facing industries, especially in fashion, wellness, and retail, you bring a sharp understanding of how to build creative ideas that resonate with contemporary audiences.
• A collaborative team player, you thrive in fast-moving, cross-functional environments and enjoy mentoring junior team members.
• Your grasp of cultural shifts, marketing trends, and creative concepting makes you a valuable partner to both clients and internal teams.

Benefits

• medical, dental, vision, life insurance and unlimited PTO