Senior Strategist – Commerce Content & Search at SGS & Co | Cincinnati, OH | $80K/yr – $90K/yr

SGS & Co

Senior Strategist – Commerce Content & Search

Cincinnati, OH (On-site)

$80K/yr – $90K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own and optimize digital shelf content and search for retailer platforms, turning brand and consumer insights into measurable discovery and conversion gains.

Lead integrated digital shelf and search strategy across Amazon, Walmart, Target, Kroger, Instacart, and more.
Turn data into actionable PDP copy, imagery, taxonomy, and keyword frameworks that improve visibility and conversion.
Track performance and adjust content and search tactics based on retailer algorithms and platform changes.

Job Description

Responsibilities

Leads integrated digital shelf content and commerce search strategy, translating brand, consumer, and search insights into high-performing product content and discoverability plans across retailer platforms.
Develop integrated digital shelf content and commerce search strategies aligned to business and client goals
Translate client briefs, brand objectives, and consumer insights into actionable plans across Amazon, Walmart, Target, Kroger, Instacart, and other retailer platforms
Build SEO- and retailer-informed frameworks across PDP copy, imagery, taxonomy, keywords, and below-the-fold content
Conduct keyword research, competitor analysis, share-of-search assessment, and identify growth opportunities from search behavior
Integrate keyword and search data into natural, human-first content while applying retailer guidelines and platform constraints
Lead insight-to-creative translation and turn complex data into clear recommendations and strategy
Optimize discoverability, ranking, visibility, and share of search across key retailer platforms
Make data-backed recommendations to improve content performance, PDP quality, and conversion-driving messaging
Analyze content and search effectiveness to refine keywords, taxonomy, messaging, and content alignment

Preferred

Experience with Helium 10
Experience with Semrush
Experience with Google Analytics
Experience with Salsify
Experience with Amazon Vendor Central & Amazon Ads
Experience with Walmart Connect
Experience with Miro

Benefits

Health care plans with prescription drug coverage
Dental plan
Vision plan
Basic and supplemental life insurance
Flexible spending account for medical and dependent care expenses or a health savings account
Short/long term disability
401(k) Savings Plan

SGS & Co

SGS & Co, part of the Propelis Group, is a global brand impact group delivering speed and quality through innovation and insights to drive impact for our world class clients. We combine deep expertise in design, graphic services, production, technology and process optimization with unmatched marketplace understanding, dynamic ideas and client first customer service. We bring the world’s best brands to life and set them up for success in a modern world. SGS & Co shifts brands to impact through the strength of our people. Our team of nearly 5,000 employees across 30+ countries works collaboratively to exceed client expectations today and anticipate how we’ll need to pivot together to win tomorrow. We take pride in our commitment to diversity, equity, and inclusion along with our ambition to lead the industry to a more sustainable future to drive positive impact for our clients, our people, and our planet.

Founded in 1946

Louisville, Kentucky, USA

3.4K employees (888 in marketing)

www.sgsco.com