Responsibilities

• Outline, write, and edit clinician-facing blog articles from course transcripts, SME interviews, and existing assets, using AI-assisted workflows to draft, edit, and optimize content at scale.
• Edit and shape content from external contributors, guest bloggers, and subject matter experts, collaborating with instructors and SMEs on outlines, feedback, citations, and clinical accuracy.
• Write and optimize SEO elements —metadata, headers, titles and descriptions, alt text, FAQs, keyword integration, and internal linking—to align content with Medbridge voice, tone, and search strategy.
• Write copy for lead-generation assets (guides, assessments, checklists, and downloadable PDFs) and for webinar and podcast campaigns, including registration and landing pages, pre- and post-event emails, scripts, and social copy.
• Own planning and writing for discipline-specific clinical newsletters across SLP, PT, OT, AT, and RN audiences, selecting featured content and aligning messaging with product launches and strategic priorities.
• Support ongoing SEO maintenance —content refreshes, 301 redirects, and ranking improvements—and request, upload, and optimize YouTube videos aligned to article and search strategy.
• Build and document repeatable AI-assisted content workflows , prompts, and quality checks that keep output accurate, original, on-brand, and clinically sound.

Requirements

• 2–4 years of experience in content writing, SEO, or content marketing, ideally in healthcare, healthtech, or another technical or regulated field.
• Strong SEO fundamentals : keyword research, search intent, metadata, internal linking, content refreshes, redirects, FAQs, and headers.
• Hands-on experience using AI tools for content development—prompting, AI-assisted drafting and editing, quality control, and workflow documentation.
• Strong editorial judgment across voice and tone, structure, clarity, and citation integrity, with the ability to write for professional audiences without oversimplifying.
• Ability to translate clinical or technical concepts into accurate, accessible content.
• Comfort collaborating cross-functionally with SMEs and with SEO, product, and clinical partners, and managing feedback across multiple stakeholders.
• Solid content-operations skills : managing deadlines, organizing inputs, and maintaining consistency across formats.

Preferred

• Experience writing for clinician or healthcare professional audiences (PT, OT, SLP, AT, or nursing).
• Familiarity with AI content platforms such as Claude or custom GPTs, and experience building or maintaining prompt libraries and repeatable AI content workflows.
• Experience with email and newsletter platforms and campaign coordination.
• Familiarity with SEO and analytics tooling and content management systems.