Responsibilities
- Develop integrated digital shelf content and commerce search strategies aligned to business and client goals
- Translate client briefs, brand objectives, and consumer insights into actionable plans across Amazon, Walmart, Target, Kroger, Instacart, and other retailer platforms
- Build SEO- and retailer-informed frameworks across PDP copy, imagery, taxonomy, keywords, and below-the-fold content
- Conduct keyword research, competitor analysis, share-of-search assessment, and identify growth opportunities from search behavior
- Integrate keyword and search data into natural, human-first content while applying retailer guidelines and platform constraints
- Lead insight-to-creative translation and turn complex data into clear recommendations and strategy
- Optimize discoverability, ranking, visibility, and share of search across key retailer platforms
- Make data-backed recommendations to improve content performance, PDP quality, and conversion-driving messaging
- Analyze content and search effectiveness to refine keywords, taxonomy, messaging, and content alignment
- Continuously evolve strategies based on performance data, search behavior, retailer algorithm updates, and platform changes
Nice to have
- Experience with Helium 10
- Semrush
- Google Analytics
- Salsify
- Amazon Vendor Central & Amazon Ads
- Walmart Connect
- Miro
Benefits
- Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.