Responsibilities

• 40% Strategic Planning: Assist in the development of sound, strategic media plans with guidance/input from Supervisor, all based on client direction and an understanding of media principles
• Responsible for analysis of consumer research and competitive intelligence findings by junior team
• Collaborate on the development of POVs for new media opportunities on an ongoing basis
• Partner with junior and senior team members to generate presentation decks, put together final draft of presentation, participate in presenting to clients
• Continue to strengthen understanding of media strategy and applications, proactive in taking part in internal training & development opportunities
• Manipulate and analyze large datasets including TV attribution models and their outputs; collaborate on reporting for all traditional channels to providing insights and implications, create reports to showcase findings
• 20% Account Management: Build and strengthen relationships with core clients and industry partners by serving as a Horizon Next contact
• Own and ensure accuracy of billing, budgets and flowcharts
• 20% Internal Relationship Management: Manage day to day team projects, proof junior team member’s work, manage timelines and deliverables for internal and cross functional teams
• 20% Mentorship & Guidance: Oversee junior team member’s engagement & interactions with other Horizon Next departments (i.e. Investment, Traffic, Operations)

Requirements

• A strong writer, presenter and communicator
• A left and right brain thinker – a data powered strategist
• A collaborative, team-oriented worker with strong time management and organization skills
• A problem solver with the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible with ability to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Excited to mentor and teach team members
• A supporter of and advocate for diversity, equity and inclusion

Preferred

• 1.5 + years previous media planning experience
• Understanding of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Robust proficiency in basic functions within systems and tools related to the media planning process
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients

Benefits

• a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.