Senior Strategist, Advocacy Communications

USA (Remote)

$85K/yr – $90K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead advocacy communications with cross-functional teams to plan digital outreach, create on-brand content, and mobilize advocates across priority areas.

  • Own the digital advocacy content and cross-team collaboration.
  • Must-have: Three years in distributed or digital organizing or campaigning.
  • Standout: Leadership across divisions and data-driven messaging.

Job Description

Responsibilities

  • Treat people around you with Kindness and Compassion, build trust by demonstrating authenticity and following through on your commitments, prioritize your well-being like you do our mission, and work to build strong relationships with your colleagues by participating in communication loops to share and receive honest feedback. You are responsible and accountable for the culture you add to your team dynamic.
  • Craft and implement strategic plans for thoughtful digital outreach designed to engage and mobilize advocates to take action on priority issues. Ensure content is consistent in voice, style, and branding.
  • Draft or review content intended to mobilize the public around priority issues in geographic priority areas.
  • Manage public-facing legislative action alert content including the sourcing, editing, coding, and distribution of alerts, executing against rigorous time-sensitive deadlines.
  • Demonstrate cultural competency and thoughtfulness in all advocacy communications with a focus on creating a diverse and inclusive space for advocates to engage.
  • Provide copywriting, proofreading, and editing on both external and internal facing content including (but not limited to) advocacy emails, advocacy website copy, social media campaign assets, presentations, and print-based marketing collateral.
  • Collaborate with cross-functional teams to represent the grassroots advocacy audience and ensure alignment with organizational goals and processes while maintaining advocacy voice and messaging style.
  • Serve in a leadership capacity with cross divisional teams across the org to represent advocacy communications and team goals.
  • Oversee digital communications to the Action Team including evergreen updates and calls to action, content designed to elevate and mobilize our advocates, and amplifying internal campaigns and messaging in geographic priority areas.
  • Report and interpret key advocacy outreach metrics including email and action alert performance, working closely with team to adapt future messaging accordingly.

Requirements

  • Minimum of three years’ experience in distributed or digital organizing or campaigning (distributed campaign technology and advocacy or political organizing experience strongly preferred) or combination of experience and pertinent degrees (BA/BS/MA/MS)
  • Hands-on experience with CMS and digital organizing tools including Drupal, ControlShift, Mailchimp, Hubspot, and Quorum. Other digital engagement platform experience a plus. Knowing some basic HTML/CSS also a plus. Proficiency with Microsoft Office products.
  • Demonstrated experience in copywriting, with strong written and verbal communication skills.
  • Project management experience, including managing projects, business relationships with internal clients, external vendors, solution providers and contractors.
  • Strong analytical skills with experience defining, measuring and testing digital metrics (email, social, web, etc.).
  • Excellent interpersonal skills, including the ability to work collaboratively, build positive relationships, and manage conflict constructively.
  • Ability to operate at a hands-on detailed level in addition to strategic thinking.
  • Ability to anticipate needs, innovate, multi-task and excel in a fast paced, rapidly changing environment.
  • Commitment to continued organizational movement-wide growth in diversity, equity, inclusion.

    Best Friends Animal Society

    Best Friends Animal Society is the leading animal welfare organization working to end the killing of dogs and cats in America’s shelters by 2025. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to around 347,000. Best Friends runs lifesaving programs all across the country, as well as the nation’s largest no-kill animal sanctuary. Working collaboratively with a network of more than 3,700 animal welfare and shelter partners, and community members nationwide, Best Friends is working to Save Them All®. For more information, visit bestfriends.org.Best Friends Animal Society (National headquarters and Sanctuary)5001 Angel Canyon RoadKanab, Utah 84741-5000435-644-2001info@bestfriends.orgBest Friends Animal Society - Los AngelesNKLA Pet Adoption Center1845 Pontius AveLos Angeles, CA 90025424-208-8840Best Friends Animal Society - New YorkBest Friends Pet Adoption Center307 West Broadway New York City, NY 10013347-762-3678contactnyc@bestfriends.orgBest Friends Animal Society - UtahBest Friends Pet Adoption Center2005 South 1100 ESalt Lake City, UT 84106801-574-2454utahpets@bestfriends.org

    Founded in 1984
    Kanab, Utah, USA
    1.1K employees (149 in marketing)