Senior Specialist, Social Media

Responsibilities

• Develop and execute organic social media strategies aligned to brand, campaign, and business priorities
• Manage and maintain social content calendars across multiple channels and audiences
• Translate marketing campaigns and business initiatives into platform-specific social content
• Create engaging, platform-native content including short-form video (Reels, TikTok), graphics, and copy
• Partner with internal teams to source stories, subject matter experts, and content opportunities
• Ensure all content reflects brand voice, visual standards, and messaging consistency
• Monitor and engage with audiences across platforms in a timely, authentic, and brand-aligned manner
• Support reputation management by identifying and escalating sensitive or high-risk interactions
• Foster community growth and strengthen audience relationships through proactive engagement
• Track, analyze, and report on social media performance metrics (engagement, reach, growth, etc.)

Requirements

• Bachelor's Degree plus 3+ years of work experience OR High School Diploma/GED plus 6-9 years of work experience of Marketing experience, preferably with experience developing and implementing multi-channel digital marketing campaigns
• Data-driven mindset with ability to translate insights into actionable improvements
• Strong visual and content creation skills (Canva required; Adobe Creative Suite a plus)
• Demonstrate the ability to effectively use technology, automation, and AI-enabled tools to improve productivity, support decision-making, and enhance business outcomes while adhering to company policies and responsible AI practices.