Senior Specialist, Product Marketing

Forest City, IA (Unknown)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own high-impact IoT product marketing by turning customer needs into campaigns and assets that move KPIs, while partnering with product, sales, and engineering to build deep domain knowledge and a fast, cohesive go-to-market.

  • IoT Marketing & Campaigns: translate product value for new and refreshed IoT devices into measurable market activity.
  • Cross-functional GTM: collaborate with Product, Sales, Digital, and Engineering to maintain subject-matter expertise and aligned deliverables.
  • Enablement & Execution: support collateral, shows, trainings, and trademark/process readiness to accelerate launches.

Job Description

Responsibilities

  • IoT Product Marketing: develop campaigns and assets to drive KPI improvements for new and updated product launches.
  • Cross-functional Collaboration: align with Product, Sales, Digital, and Engineering to build subject-matter expertise and ensure marketing deliverables.
  • GTM Execution & Readiness: support trade shows, training, trademarks, and enablement materials to accelerate solutions.

Requirements

  • Bachelor’s degree in marketing, Business Administration, Communications, or related field and/or prolonged course of study in a business- or job-related field or equivalent experience
  • 3+ years of relevant marketing, advertising, and/or branding experience
  • Knowledge of major industry trends and Intel's IoT offering is highly preferred, with experience in IoT ecosystem and driving partner and channel marketing activities
Winnebago Industries, Inc. logo

Winnebago Industries, Inc.

3.6 Glassdoor

At Winnebago Industries, we believe that time spent outdoors is time well-spent. Winnebago Industries is a leading North American manufacturer of outdoor recreation products under the Grand Design, Newmar, Winnebago, Barletta and Chris-Craft brands.We are a family of brands, each unique in its own rich legacy, but united in the pursuit to elevate every moment outdoors for our customers. The company builds high-quality motorhomes, travel trailers, fifth-wheel products, outboard and sterndrive powerboats, pontoons and commercial community outreach vehicles.Committed to advancing sustainable innovation and leveraging vertical integration in key component areas, Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company’s common stock is listed on the New York Stock Exchange and traded under the symbol WGO.We’re looking for people who are as passionate about their work as they are about the outdoors. We seek fresh minds and skilled hands that can bring new perspectives, ways of working and technology to deliver exceptional experiences. We do this best when we allow ourselves the time to enjoy the environment — so we seek to keep a healthy balance between work and play.Be part of a team that treats each other with the respect, trust and humility needed to create extraordinary outdoor experiences for our customers.

Founded in 1958
Eden Prairie, Minnesota, USA
1.7K employees (161 in marketing)
50% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
29.8K
Traffic Source Mix
Search
41%
Direct
42.8%
Referral
12.6%
Social
1.7%
Paid
1.8%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
87 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$300M
Last Raise
$300M
Post IPO Debt, 2 years ago

Funding History

  • Jan 2024
    Post IPO Debt • $300M

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