Senior Specialist, Go-to-Market, Retail & Ecommerce, Label Printers & Scanners

Bridgewater, NJ (Hybrid)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing and GTM strategy for Retail & Ecommerce B2C, coordinating lifecycle, profitability, and market research across categories.

  • Must-have: 5+ years in Product Marketing, brand management, or category leadership with data-driven decisions.
  • Standout: Hybrid role with cross-functional budget, forecast, and channel leadership.

Job Description

Responsibilities

  • Provide support on multiple product categories for pre-/post sales and marketing support for Retail & Ecommerce B2C Sales groups
  • Assists with the full lifecycle of product development, maintaining performance, and end of life
  • Support leadership to ensure category profitability in short and long-term using a larger set of KPIs
  • Accountable to category/product positioning being consistent with strategy and collaborates frequently with marketing communications teams
  • Research target vertical markets to understand user applications, uncover customer needs and pain points, and help design compelling value propositions.
  • Support the development and execution of channel-specific strategies in partnership with the sales team
  • Accountable to sales targets, month end results, and expense management execution with supporting groups
  • Assists in developing account-level product and strategy presentations as needed / required
  • Provides recommendations for go-to-market strategy and assists with marketing execution
  • Collaborates and coordinates key market research projects to improve customer insight usage and execution

Requirements

  • Bachelor's degree (or equivalent experience) in Business, Marketing, or related field
  • 5+ years of a combination of relevant experience in Product Marketing management, brand management, or category leadership; Experience with analyzing marketing and sales data and providing business recommendations; Experience working with or supporting a product portfolio
  • 2+ years of experience in consumer electronic or consumer goods industry; Experience & proven track record of supporting the growth of business within large commercial accounts
  • Microsoft Office (Outlook, Excel, Word, PowerPoint)
  • Knowledge of Project Management Software (Workfront or similar)
  • This role requires ability to work in a hybrid environment as noted in Additional Details for This Role

Preferred

  • Knowledge of Tableau Preferred

Benefits

  • We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment.
  • Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately.
  • Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.
Brother USA logo

Brother USA

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Founded in 1954
Bridgewater, New Jersey, USA
2.1K employees (237 in marketing)

Traffic Signals

Monthly Google Ads Budget
$1.2K

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
217 (10% of company)
Marketing Roles Posted (Last 30 Days)
1