Senior Specialist, Experience Marketing

Responsibilities

• Strategic Events Planning: deliver an innovative, customer-centric and data-based event marketing plan to support the annual business priorities and brand strategy. Leverage various event types and tactics within investment guidance and champion the strategy with co-collaborators and executives. New ideas welcome.
• Data-Driven Decision Making: leverage data and analytics to understand event performance, measure event-driven revenue impact and optimize marketing ROI.
• Team Leadership: Lead and/or mentor a team of event and marketing professionals, fostering a culture of excellence and collaboration to ensure a best-in-class experience for our clients.
• Hosted Event Planning & Execution: Manage and help execute all aspects of hosted events, including concept development, venue selection, vendor management, budgeting, and logistics. Collaborate with cross-functional teams, including sales, marketing, product, and executive leadership, to ensure event success and alignment with overall company goals. Negotiate contracts with venues, suppliers, and service providers to ensure high-quality deliverables within budget. Ensure compliance with all legal, health, and safety obligations for event planning and execution.
• Support Event Promotion & Materials: Collaborate with other members of the marketing team to promote events and drive attendance. Oversee the creation of event materials and branding, including digital and print collateral, event websites and branded merchandise.
• Stakeholder Management: Work closely with cross-functional teams, maintain clear and consistent communication with all internal and external stakeholders to keep them informed and engaged throughout the event planning and execution process.
• Third-Party or Virtual Event Support: Support, and mentor team members responsible for, event activity related to third-party events in which we are exhibitors, speakers and/or attendees.
• Measurement and Insights: Analyze event performance and gather attendee feedback to measure ROI and inform future event strategies. Stay abreast of industry trends, best practices, and emerging technologies in event marketing to continuously improve event experiences.

Requirements

• Bachelor's or Master’s degree in Marketing, Communications, Business Adm in, or a related field.
• Data, analytics or STEM experience an asset.
• Minimum of 5 years of experience in event marketing, preferably within a large organization.
• Proven track record of planning and executing successful corporate events.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• Creative thinker with a strategic mindset and attention to detail.
• Excitement for creating engaging and educational experiences
• Ability to work under pressure and adapt to changing priorities in a fast-paced environment.
• Willingness to travel as needed for event planning and execution.

Preferred

• Preferred Location: US (Boston, Nashville, Louisville, Colorado), or Canada (Toronto).

Benefits

• medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year
• Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match
• Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera
• Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace
• Support Your Community. We make a difference through volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits