Senior Specialist, Digital Marketing

Responsibilities

• E-Commerce & Conversion Rate Optimization (CRO)
• Support the optimization of the online store experience to improve customer engagement, conversion rates, and online revenue.
• Manage product listings, merchandising, pricing presentation, promotions, and checkout flow
• Assist with planning, executing, and analyzing A/B and multivariate testing initiatives to improve conversion rates.
• Recommend improvements to the customer journey based on analytics and customer behavior, helping reduce friction and cart abandonment.
• Monitor funnel performance, user behavior, and heatmap/session data to identify optimization opportunities.
• Social Media Management
• Execute and help evolve the company's organic social media strategy across platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit).
• Create and curate engaging content for social media channels, including writing copy and generating compelling graphics, photos, or video
• Manage the social media calendar and ensure timely posting of content

Requirements

• Minimum 5 years of progressive digital marketing experience with demonstrated experience supporting e-commerce, paid media, SEO, and digital marketing initiatives.
• Bachelor's degree in Marketing, Communications, or a related field, or commensurate experience
• Demonstrated experience managing paid social media advertising and Google Ads, with measurable ROAS results
• Experience with e-commerce platforms and conversion optimization tools (e.g., Google Analytics, A/B testing platforms, heatmap/session tools)
• Working knowledge of SEO and AEO tools and practices, including schema/structured data
• Knowledge of web design principles and experience with content management systems
• Familiarity with graphic design tools, such as Adobe Creative Suite and Canva