Responsibilities

• Global narrative & positioning — define and maintain the global narrative, product positioning, and value propositions across the entire portfolio.
• Portfolio GTM strategy — build the portfolio go-to-market strategy and ensure alignment across all products.
• Product playbooks — create and own the product playbooks that equip the proposal team to win.
• Product marketing assets — partner closely with the product team to develop product marketing assets infused with the new narrative.
• Market research & trends — lead market research and trend analysis so our positioning is grounded in where the market is going, not where it has been.

Requirements

• 7+ years in product marketing, with proven experience positioning a multi-product portfolio (B2B preferred).
• A track record of building narratives, value propositions, and GTM strategies that sales teams actually use.
• Strong storytelling and messaging craft — you turn complex products into clear, compelling stories.
• Experience creating sales playbooks and enablement content for proposal or sales teams.
• Analytical rigor: comfortable leading market research and translating insight into positioning decisions.
• Excellent cross-functional collaboration skills across product, sales, and marketing.