Responsibilities

• Define the portfolio-level narrative and go-to-market strategy for Autonomous IT — the story that connects ITSM, ITOM, and emerging AI-native solutions into one coherent category, while product-line PMMs own execution within their own areas.
• Own the AI-native category play: positioning, thought leadership, and the flagship narrative that puts Autonomous IT on the map with customers, analysts, and the industry.
• Shape connective GTM across the portfolio — integrated campaigns, a unified analyst and press narrative, and a flagship story that fellow PSM leaders build their own programs around.
• Take the stage as ServiceNow's voice on Autonomous IT with customers, analysts, and press — the person who can explain where the category is headed and why ServiceNow is positioned to lead it.
• Build trusted relationships with CIOs, CTOs, and IT leaders at the companies buying into this vision, and translate what they care about back into the portfolio story.
• Partner with global marketing, product management, sales, solution consulting, and the partner ecosystem — not to run their programs, but to make sure they all add up to one story.
• Cultivate a portfolio-wide library of customer proof points spanning industries and use cases that make the Autonomous IT thesis concrete instead of aspirational.
• Build and grow a team of product and solutions marketers who can execute at this altitude alongside you.

Requirements

• 10+ years in product marketing, product management, or marketing leadership, including experience owning positioning and GTM across multiple products or a portfolio — not just a single product line.
• Direct experience in IT operations, ITSM, ITOM, security, or adjacent enterprise software, with enough technical fluency to speak credibly with IT buyers and their teams.
• A track record of building category or platform narratives — you can point to work where several product stories became one bigger story the market bought into.
• Proven ability to lead through influence across peer product marketing teams, product management, sales, and marketing — this role earns alignment, it doesn't mandate it.
• Fluency in AI-native product marketing: you can talk about what agentic AI actually does for a customer, not just that AI is transformative.
• Experience hiring, coaching, and growing high-performing marketing teams.
• Comfortable moving between executive-level narrative work and hands-on execution — decks, talk tracks, and campaign briefs included.
• Bachelor's degree required, MBA preferred.
• Up to 25% travel to support customer, analyst, and industry events.