Responsibilities

• Plan and execute product launches and consult on campaigns that drive awareness, adoption, and retention of the products.
• Support sales enablement and customer success by providing them with the necessary tools, materials, and training to sell and support the products. This includes creating and updating sales collateral, such as pitch decks, case studies, testimonials, and demos, as well as conducting product training sessions, webinars, and workshops for the sales and customer success teams.
• Study and share customer insights, feedback, and testimonials gathered in NPS, CSAT and other research with the product and marketing teams to inform product development and improvement.
• Develop and implement the go-to-market strategy, creating and delivering the launch plan, and coordinating with other marketing teams to amplify the product message and reach.
• Measures and analyze the effectiveness and ROI of the product launches and campaigns, and optimizes them based on data and feedback.
• Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content that establishes Alight as the premier solution for HR outsourcing, benefits administration, health navigation, wellbeing, wealth administration, and leaves of absence, across the entire agreement lifecycle
• Partner with Sales Operations and Demand/Growth Marketing to design and execute go-to-market sales plays that build a robust pipeline and accelerate customer acquisition and upsell opportunities
• Lead and support talented Product Marketing Managers (PMMs) who are accountable for our Health, Wealth, and Leaves solution marketing, respectively.
• Hire, train, mentor, and motivate the product marketers. Set clear expectations and goals, provide feedback and coaching, and resolve conflicts and issues.
• Act as a strategic partner to Sales and Enablement by developing the playbooks, training, and tools necessary to help field teams navigate the HR buying journey and close deals faster

Requirements

• Bachelor's degree or equivalent, experience, MBA preferred.
• Experience in health technology, benefits administration, BPO, or professional services.
• 15+ years of proven, progressive record of success in product/solution marketing driving measurable business outcomes.
• Demonstrated ability to own and drive enterprise-level product strategies tied directly to financial performance.
• Proven experience managing large-scale programs with accountability for ROI and business impact.
• Deep expertise in modern product marketing techniques, including digital twin, digital persona, and AI-supported product/solution marketing.
• Solid track record of building and scaling B2B and B2B2C product/solution marketing.
• Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes.
• Proven ability to partner across sales, product, finance, and technology functions to deliver integrated strategies.
• Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments.

Benefits

• health, dental and vision coverages starting Day One.
• wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, and career growth opportunities – all within a thriving global organization.