Senior Social Media Strategist

Responsibilities

• Implement Social Strategy led by Senior Social Manager, curating to your specific markets
• Capture video content across in-store activations, community events, and physician engagement.
• Build social calendar and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Lead and mentor team of content creatives, giving them clear direction and guidance to execute programs
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments to manage reputation, identify key players, and coordinate action
• Develop brand tone and voice, leading copywriting on Trulieve corporate channels to deliver on all social content.

Requirements

• Bachelor’s degree preferred: Marketing, Advertising, Communications, or similar (Not required)
• Social media management 4+ years’ experience preferred
• Experience with Sprinklr/Hootsuite/HubSpot/Meltwater or similar
• Travel: 40-50% in field visits (Florida and Georgia)
• Flexibility of hours – nights and weekends
• Technology proficiency
• Belief in relationship building and working as part of a team to achieve goals/results
• Organized, responsible and flexible in a fast-paced growth environment
• 40 hours weekly with flexible hours depending on business needs
• Must be available to work occasional evenings, weekends and holidays

Preferred

• Bachelor’s degree preferred: Marketing, Advertising, Communications, or similar (Not required)

Benefits

• A comprehensive benefits package including paid time off is offered with this position.