Senior Social Media Strategist at Backbone Media | Carbondale, CO | $60K/yr – $75K/yr

Backbone Media

Senior Social Media Strategist

Carbondale, CO (Hybrid)

$60K/yr – $75K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end influencer and community approach for client programs, combining creator scouting, content sourcing, and performance reporting to drive campaign outcomes.

Community & Influencer Strategy: Build and operate creator networks and multi-client programs.
Cross-functional Delivery: Coordinate with internal teams and client stakeholders to ensure timely, high quality work.
Campaign Execution & Measurement: Lead end-to-end campaigns from partner selection to reporting, with content pipeline management and budget optimization.

Job Description

Responsibilities

Develop and execute community management and influencer marketing strategies for Backbone's clients
Client-facing account team member who collaborates across internal and external stakeholders to effectively manage the timely delivery of excellent work
Contribute to and/or lead compelling presentations to client teams and stakeholders
Contribute to the development of Backbone’s Influencer and Creator network, driving campaigns end-to-end, from partner curation and creative briefs to tracking and reporting
Identify content needs and strategically source assets to maintain a strong content pipeline.
Manage and optimize budgets and cash flow for dynamic creator and influencer campaigns
Leverage Backbone’s tech stack to enhance influencer and social channel performance, reporting, and management
Stay abreast of industry trends and research, fostering thought leadership to help clients navigate the dynamic digital landscape

Requirements

Bachelor’s degree
SSMS: 3-6 years of social media marketing experience
Experience using social media management, influencer marketing, and listening platforms such as Sprnklr, CreatorIQ, and BrandBastion

Preferred

Agency or Brand experience strongly preferred

Benefits

Medical coverage (including Employer 100% paid option)
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997

Carbondale, Colorado, USA

109 employees (73 in marketing)

www.backbone.media