Senior Social Media Manager

Responsibilities

• Develop social activation strategies for Microsoft events, product launches, announcements, and priority moments, defining objectives, target audiences, channel roles, timing, and success measures.
• Translate business and campaign briefs into actionable pre-event, live-moment, and post-event social plans.
• Recommend how announcements should activate across channels based on audience behavior, platform strengths, business priorities, risk considerations, and available content.
• Identify opportunities to connect related moments, extend the value and lifespan of high-performing content, and create continuity across the editorial calendar.
• Build and maintain detailed editorial calendars, activation timelines, readiness checklists, and ownership plans across multiple concurrent workstreams.
• Coordinate final copy, creative assets, links, channel specifications, tagging, tracking parameters, scheduling, and version control to ensure content is launch-ready.
• Manage publishing workflows in Sprinklr, ensuring approvals, embargo timing, dependencies, and launch requirements are clearly documented and resolved.
• Review scheduled content for accuracy, brand alignment, platform best practices, accessibility, and final asset readiness.
• Monitor live social activity and adjust plans in real time as business priorities, timing, approvals, or external conditions evolve.
• Serve as the central point of coordination across Microsoft social leads, product marketing teams, creative partners, agencies, legal and compliance reviewers, and publishing teams.

Requirements

• 3+ years of experience in social media strategy, editorial operations, integrated marketing, campaign activation, or a related field.
• Demonstrated experience coordinating high-visibility social campaigns, product launches, announcements, events, or related activations.
• Strong program and project management skills, with the ability to manage multiple interdependent workstreams, deadlines, approvals, dependencies, and shifting priorities.
• Excellent written and verbal communication skills, including clear status reporting, stakeholder guidance, and concise, executive-ready recommendations.
• Strong editorial judgment and attention to detail across copy, creative assets, links, tagging, timing, tracking, and platform requirements.
• Experience analyzing performance data to generate actionable insights and improve future social strategy and execution.
• Ability to work independently, exercise sound judgment, and collaborate effectively across large, cross-functional and matrixed teams.
• Mandatory Skills: Data Visualization
• Experience: 5-8 Years

Preferred

• Experience supporting Microsoft or another large enterprise technology organization.
• Hands-on experience with Sprinklr or a comparable enterprise social publishing, management, and reporting platform.
• Experience developing and managing social content across LinkedIn, X, Instagram, TikTok, YouTube, Threads, and emerging or community-based channels.
• Working knowledge of social media governance, brand safety, accessibility, approval workflows, and embargoed communications.
• Proficiency with Microsoft 365 tools, particularly Teams, Outlook, & SharePoint/OneDrive.

Benefits

• Based on the position, the role is also eligible for Wipro's standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options.