Responsibilities - Lead the inspiration, development and execution of innovative, cross-platform social strategies that align with brand objectives and drive measurable growth (IG + TikTok) - Define the long-term vision for Moon Juice's social media presence, ensuring the brand remains a leader in culture, content, and category disruption - Develop insightful, inspiring creative briefs and shape social-first creative that blends audience insight, cultural fluency, and performance learnings into platform-native storytelling that earns attention and drives connection - Stay hyper-attuned to platform shifts, social trends, content formats, brand, audience, industry, and competitive research—using AI tools and manual monitoring to surface high-signal ideas with creative potential - Lead and facilitate brainstorms and creative development with rigor and imagination—helping creative teams develop work that is emotionally engaging, insight-led, and made to win in the feed - Responsible for the full content lifecycle—from strategy to scheduling to publishing—ensuring timely, platform-optimized execution across all channels - Manage content calendars, maintaining a clear, consistent cadence that supports brand and campaign priorities - Create content directly when needed—concepting, shooting, editing, designing lightweight assets (Canva/CapCut), and quickly bringing social-first ideas to life without always relying on larger creative production - Operate with a creator mindset—comfortable making high-quality, lo-fi, reactive, founder-led, trend-native, and behind-the-scenes content quickly and efficiently - Partner with Creative to establish social-first creative guidelines for visuals and copy, ensuring consistency across platforms, creators, and owned assets. Ensure that all content is visually appealing, on-brand, and optimized for platform-specific audiences and features