Responsibilities

• Own Expedia Group's corporate social media strategy across Instagram, LinkedIn, and YouTube. Including, but not limited to, the channel mandates, editorial voice, content architecture, and publishing cadence
• Develop and manage an editorial calendar aligned to Expedia Group's business priorities, key moments, and reputation goals
• Set and uphold the standard for what great looks like — across format, quality, and impact
• Identify and scope emerging channel opportunities, including executive thought leadership, content franchises, partnerships, and new platforms
• Commission, brief, write, and shape content across formats: Reels, data carousels, employee stories, executive posts, and event coverage
• Translate complex business news, product milestones, and leadership perspectives into compelling social content
• Partner with creative teams, agency, and brand teams to produce content that meets EG's visual and editorial goals and standards
• Work with the Corporate and CEO communications teams to build an executive social program that supports Expedia Group's senior leaders in developing a credible, consistent LinkedIn presence
• Develop content frameworks and editorial support for individual leaders across key reputation themes
• Coach and advise leaders on social presence, tone, and thought leadership

Requirements

• 8-10+ years in corporate communications, social media strategy, or content marketing — with meaningful experience at a global company or agency
• A track record of building or transforming a corporate social program, not just managing one
• Experience developing executive social content and working directly with senior leaders
• Strong cross-functional experience in complex organizations with multiple stakeholders
• Background in travel, tech, or a similarly fast-moving industry is a plus
• Exceptional writing: clear, pithy, and versatile across CEO LinkedIn posts, Instagram captions, and internal briefs
• Strategic instinct: you know the difference between content that earns attention and content that fills a calendar
• Editorial discipline: you think like a journalist, with a nose for the story and a clear sense of what belongs
• Platform fluency: you understand how LinkedIn and Instagram work and stay current as they evolve
• Data literacy: you read analytics, draw meaningful conclusions, and translate them into editorial decisions

Preferred

• Platform fluency across emerging social channels beyond LinkedIn and Instagram
• Data-driven storytelling experience

Benefits

• Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life .
• Accommodation requests Expedi a Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation